Are You AdSense Publisher Blogger?, Then Think Carefully The Advertiser Interests

Are you going to sign up for Google AdSense program in order to become an (new) AdSense publisher?, If you will, then you should think about and understand completely on one thing, it is the Advertiser Interests. I, and perhaps you, actually do not know exactly about what kinds of things that are included in the list of advertiser interests. But clearly, you as an ethical blogger who certainly know and understand what is your rights and obligations, would strongly agree and understand with this quote:

If later you become a (new) Google AdSense publisher, then you must be able to contribute positively and protect advertiser interests, in a manner consistent with the regulations, in this case is the rule of Google AdSense.

By logic and reason, an advertiser is certainly would not want if his ads that are displayed on a website or blog, do not give positive results and real impact on businesses owned and run by the advertiser self, which has been published on this internet through the advertiser's website. Besides by being an advertiser has to pay a fee to advertise, in this case is through AdWords, is also because in essence, it is the rights for an advertiser. For a Google AdSense publisher, the rights of an advertiser is to become his responsibility and obligation. Hopefully until the end of this paragraph, you are somewhat able to capture essence of this post.

Furthermore, Google as a party that stood in the middle between AdSense publishers, AdWords advertisers and users, is a party who has authority to facilitate, in order to succeed Google advertising program in fair and impartial. The steps taken by Google in order to facilitate those three parties, then elaborated in detail into the policy and regulatory of Google, particularly is Google AdSense program policies and Google AdWords advertising policies. In addition, the authority and right of Google in its application, also supported by their advanced and accurate technologies, one of which is algorithmically done by their bots.

Any party, whether the individual or organization, which is in a position like Google, would be in a position which must be able to guarantee the rights and obligations of those three parties as well, which is AdSense publishers, AdWords advertisers and users. And further, especially for a blogger who will register and participate in Google AdSense program, then he must first transform and upgrade its capacity from just a blogger up to an AdSense publisher.

You as an ethical blogger certainly know that there will be many differences between a blogger and an AdSense publisher. One among many differences is, an AdSense publisher is to (inevitably) understand and respect the advertiser interests, while a blogger is not necessarily.

Thus, if there is a blogger who submit his application to Google AdSense program and turns out his blog was disapproved, while he was confident that his blog meets all the criteria as listed in Google AdSense program policies, then there is one big possibility, specifically his blog is not ready yet or is not in accordance with the advertiser interests. Despite that in fact, Google AdSense program policies are already represented advertiser interests.

As an example and illustration, a blog that contains texts of "about me" or a personal blog, usually is original, because it is a self-expression, so that it can be said is in accordance with Google AdSense program policies in terms of originality and context-based content. However, advertisers are people or parties who are doing business by publishing or selling products or something through their websites, in short, it is generally commercial. Consequently, between the original context-based content of about me with the advertiser's commercial subject, do not match, or not yet match.

Unless the blog as mentioned in above example had articles in a large number, so that they meet the criteria of a substantial content, which by itself is relevant and will be in accordance with the advertiser interests. As the essence of all description above, think carefully of advertiser interests when building a blog and do not just hold on to AdSense applicant's point of view.

(Note: the term of "not yet match" in red above, is simply associated to a term of "not allow at this time" in a type of disapproval that contains a clause of: Unacceptable site content: Your website contains content that we do "not allow at this time").