What Is Behind The Unacceptable Site Content In Google AdSense Program?

Among many threads or questions in Google AdSense help forum, Unacceptable Site Content issue is the most popular subject. Its number could reach about dozens, perhaps hundreds or even thousands.

Unacceptable site content issue itself is a kind of rejection, upon an application submitted by owners of blog or website, who want to participate in Google AdSense program by becoming an AdSense publisher, where later, their application is not approved by Google AdSense team after conducting a review. Besides the reason of unacceptable site content, there are many other reasons that cause an application is rejected or disapproved, including page type, difficult site navigation, site under construction, wrong postal code and others.

Lots Of Ethical Aspects Behind An Unacceptable Site Content

Among many reasons of why an application is disapproved, unacceptable site content issue is indeed the most substantial one. Why?, because it is closely related to content issues, which need to be known, Google AdSense is an advertising program based on content of blogs or websites, especially text. Also, unacceptable site content as an issue has a broad meaning. This is admittedly, become very confusing and disappointing for bloggers and webmasters who have tried hard to build their website and blog.

Here are some of issues that may cause a blog or website included as unacceptable site content (but not limited to the following):

1. Containing copied content, or not original. Original content can be interpreted as the content which is by using "bloggers or webmasters own words.", Even more than that, that the true original content is content that contains the bloggers or webmasters own ideas, words and medias (image, video, mp3 and its similar). Google used to term a copied content as duplicate content.
2. Publish content which is copyrighted material, and the blogger or webmaster is not the copyright holder, or published copyrighted content without any permission from the copyright holder.
3. Contains adult content, including, all terms which lead to content that should be consumed by adult people. Where it should be, its content can be consumed by all age, or family-friendly.
4. Spam content (it should be noted that spam has broad meaning), as one example, there is an external link in one article that leads to a spam site or blog. Also, for hacking and cracking content.
5. Number of text-based content is less, or content is a lot but it's not focus on one topic comprehensively. This will cause AdSensebot difficult in identifying and determining relevant ads to its content, and it would not be appropriated to the interests of advertiser.
6. Blog or website that has not aged of 6 months. This applies to several locations, including India and China. Why should it be 6 months?, Because the requirement of 6 months to several locations as mentioned before, basically is to ensure that a blog's content will be able to be crawled by the bots and easily identified so as to produce relevant and good Google ads. And with the consideration that the level of activity of internet users in each country is different. Both causes of no.5 and this no.6 are highly related.
7. There are no pages that are used as security and protection guarantee for users or readers privacy. Or there is no Privacy Policy page, especially for blogs or websites with high traffic.

From above 7 possible causes, actually there are some aspects that are more important, for both newbie and old bloggers. Whereas, all of which contain ethical aspects that must be possessed and adhered to by bloggers. Among them are:

1. Diligent and patient in making original content, remember that blogging is not just for today, but for a long time. Even if passed and was not detected in doing copy and paste, actually being in a position of danger on this web. The proof is, disapproved by Google AdSense team.
2. Honest and respect. It will educate a blogger to appreciate a copyrighted material. Opportunity for copyright infringement are very open on the web, the only attitude to stop, is honesty. Just imagine if your property is stolen, it really really hurts.
3. Spirit and willing to learn. Thus, for example, know and realize that adult content in Google AdSense program has an implicit, sensitive and wide interpretation. Includes understanding the fundamental meaning of spam. The best, right and safe way to learn is by reading all AdSense help articles thoroughly and by discussing it with many Top contributors and other helpers in AdSense help forum (some of Top contributors were AdSense publishers for long years).
4. Focus and concentration. It is necessary to develop a website or blog content that is accurate, relevant and comprehensive. Usually reflected in links between articles, not just links, but links between these articles is to indicate a relevance. If this developed well, will meet the criteria of substantial content, as prioritized by Google AdSense program.
5. Care. This will foster an attitude that must be owned by ethical bloggers, in order to preserve, protect and ensure user or reader privacy.

Basically, the ethical aspect has been internalized in Google AdSense program policies. If a blogger or webmaster can implement in earnest 5 points of ethic above, then he / she will not get this message in their email:

We did not approve your application for the reasons listed below.
Issues: Unacceptable site content