- The way used by the blogger, which is oriented to the interests of the user
- The way used by the blogger, which is oriented to the search engines.
And when the author's book was published, aspect of originality and accuracy of the book, at least, will be in accordance with what is expected by reader. This is an illustration for a blogger who is included in user-oriented bloggers.
Perhaps articles or posts written by a user-oriented blogger, will take a bit longer in order to go on the first page in Google's SERP. However, because the aspect of its originality, accuracy and uniqueness, it will gradually occupy the high page in Google's SERP. Because, Google has an algorithm that allows it, and Google is always looking for feedback from users in order to improve the relevance and quality of search results, by placing a Give Us Feedback link in their search results page. Including seeking feedback from users to report spam.
As for a search engine-oriented blogger or webmaster, the way they have done, though not unanimously, will tend to make a blogger forgot the interests of users or readers. Even if they using SEO techniques in a fair and proportionate way, then articles they make will be a little weird when read by the user or reader.
As an illustration and example, there is a webmaster in a forum which states that, at least, have to put 20 keywords in an article. This is really strange, because logically, how can a blogger writes an article while he / she also must manage 20 keywords?. This will break the concentration and focus of the blogger in writing the article. Anyway, this is at risk of spam because 20 keywords will lead to misleading or repeated words. And this is clearly prohibited by Google, or other search engines and contrary to the proper ethics of blogging.
In addition, it is also contrary to the rules (techniques) of writing articles that are generally accepted. Even if you are a search engine-oriented blogger, use white SEO, apply it in a fair and not excessive. And use writing techniques that are suggested, for instance, the Inverted Pyramid technique. However, the generally accepted writing technique, is substantially different from the technique of writing based on SEO methods.
Basically, a blogger is a writer. Both have to prioritize the interests of user or reader first, after that, a blogger or webmaster may use the white SEO. Think the long term.
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